So, what does every guru online tell you to do if you want to grow your internet marketing business? Give away lead magnets to freebie-seekers. Build your list. Market affiliate products to them. Make commissions. We’ve all heard it, right? And you know what? That strategy worked. Back in 2012…
Problem is, it doesn’t work anymore. Nowadays, freebie-seekers have secondary “junk” email accounts that they reserve for collecting lead magnets but otherwise, they never log in to them. Your emails are going to inboxes where they are left untouched, floating in a sea of thousands of other marketing emails.
This, combined with the fact that many people even use fake email addresses, is what has led to such severely low email open rates throughout the industry. And not only does a list of freebie-seekers almost never open your emails, but the few of them that do will almost never buy anything. Why? Because they’re freebie-seekers!
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